Speaking at the brand unveiling ceremony in The Gambia, The Managing Direct/CEO of Bank PHB, Gambia Mr. Chuks Chibundu said the bank’s entry into The Gambia is informed by its desire to contribute its quota to the Gambian economy by increasing the financial options to respective businesses in there.

Mr. Chibundu said a developing economy like that of The Gambia requires a stable vibrant and dynamic financial system that will support the real sector of the economy. He disclosed that with the improvement in technology and processes as well as the training of its staff, Bank PHB was set to redefine service standards in the banking industry of The Gambia.

Bank PHB’s Executive Director, Alhaji Ahmed Kuru who stood in for Group Managing Director Francis Atuche assured the Gambian people that plans have been concluded to make Bank PHB, the Gambia, the workplace of choice in line with global best practices. He added that as part of efforts to empower the Gambian people, over 98% of the staff strength of the Bank in The Gambia consist of Gambians. He called on Gambians to embrace the bank in its bid to redefine standards.

The Secretary of State for Finance Hon Musa Bala Gaye who represented President Yahya AJJ Jahmeh said he was optimistic that Bank PHB would change the banking and financial landscape of The Gambia for better following the bank’s track record in Nigeria.

Bank PHB took over the operations of International Bank for Commerce (IBC) The Gambia in February this year with four branches. It has already secured approval for four additional branches, which are expected to be up before the end of the year. Mr. Atuche said the move to The Gambia is part of a global expansion strategy that will culminate in the emergence of a global financial brand.